When writing a press release, it’s important to remain consistent in your language, but naturally make your writing engaging. It starts with the most important information: a new app release, and follows with a reason why you should care (Nordin outsold famed fitness trainer Jillian Michaels).

There are thousands of releases everyday and as PR professionals, we are to make OUR OWN news engaging and exciting. It was effective because it gave all of the facts and was easily quotable for journalists interested in the story.

You also want to make sure the press release is newsworthy.

It does mean that you have to find an angle that you think journalists will find interesting and want to write about.

For our press release, we decided to take a women in leadership angle.

This is because we noticed a lot of buzz recently about women in leadership roles, which in the past was dominated by men. We had our press release written about in over 30% of the outlets we sent the release to, including coverage in Talking New Media and Street Fight Mag.

If you’re ready to send your press release, we strongly recommend e Releases, which offers wide distribution through AP and other press networks. Visit e Releases Our team had the opportunity to be creative with this press release by tapping into the lingo common among the fandom of the Bachelor TV shows and connecting it to the world of dentistry.

It balances writing about the dentist and his practice with the famous person who became his patient.

And it uses multimedia: Graham spoke about his experience with our client on-camera and appeared in a number of pictures in the client’s office, which enriched our press release with unique content that is worth more than a thousand words.The press release is also effective because of its multifaceted storytelling.It highlights a public figure’s connection to the local community (the same area served by our client).One of the strongest things of this particular release is our headline.With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman – she truly is changing the business game for everyone.It was picked up by nearly 300 news publications in a few days.